About Us

Our passion for developing innovative designs and pairing then with revolutionary performance fabric that not only looks great, but stands up to weather, wash and wear is evident in everything we sell. The result of our development is SUNTEK 5, an ultra lightweight performance fabric that boast MAX UPF50+ sun protection with NO added chemical applications.

REEL FISH apparel represents a breakthrough in no worries wash and wear outdoor gear with styles for all ages.

REEL FISH, parent company, REEL FISH OUTFITTERS, is a US Veteran owned company with a proud tradition of service both for the country we proudly served and the community we call home. We created a company that is focused on innovative designs and technologies delivering breakthrough outdoor apparel to our customers.